Blended ROAS held at 4.2× through a 5× spend ramp
Consolidated Meta + Google spend, catalog + PMax architecture, creative velocity fed by Studio Legendary. Scaled from a $40K/mo plateau to $220K/mo with MER improving, not degrading.
Case files publish with client consent, on their timeline — not ours. Until they do, these are the modeled engagement shapes we run: the north-star metric, the diagnosis, and the moves that changed the number.
Consolidated Meta + Google spend, catalog + PMax architecture, creative velocity fed by Studio Legendary. Scaled from a $40K/mo plateau to $220K/mo with MER improving, not degrading.
Re-engineered SKAN 4.0 conversion values against in-app revenue events, cut low-LTV geos, and paired UA with ASO Legendary's store CRO to lift blended install quality.
Split brand from non-brand search, moved LinkedIn budget from single-image to Thought Leader Ads, and reconciled every lead against Salesforce Opportunity — cheaper leads that actually closed.
Rebuilt the event schema against funded/approved rather than lead, uploaded offline conversions daily, and killed affiliate sources whose apps never funded.
Split budgets by city liquidity state, held out supply campaigns in over-saturated geos, and rebuilt attribution around 60-day active rather than signup.
Standing 25 concepts/week per $100K in spend across six archetypes, winners graduated in 48h, losers cut in 72–96 — the machine kept optimizing because it was never starved.
Modeled engagements · Named case files publish with client consent
30 minutes with a senior lead. We come with a read on your account structure — no discovery pitch, no junior on the line.