WORK · MODELED ENGAGEMENTS

The shape of the work.
Not the logo wall.

Case files publish with client consent, on their timeline — not ours. Until they do, these are the modeled engagement shapes we run: the north-star metric, the diagnosis, and the moves that changed the number.

D2C SCALE MODEL
Skincare · DTC

Blended ROAS held at 4.2× through a 5× spend ramp

Consolidated Meta + Google spend, catalog + PMax architecture, creative velocity fed by Studio Legendary. Scaled from a $40K/mo plateau to $220K/mo with MER improving, not degrading.

MetaGoogle ShoppingPMaxTriple Whale
APP GROWTH MODEL
Consumer mobile · Web + App

Payback pulled from 140 → 68 days

Re-engineered SKAN 4.0 conversion values against in-app revenue events, cut low-LTV geos, and paired UA with ASO Legendary's store CRO to lift blended install quality.

UACAdvantage+ AppAppsFlyerSKAN
B2B PIPELINE MODEL
Enterprise SaaS · B2B

Cost per SQL cut 42% while pipeline grew 3.1×

Split brand from non-brand search, moved LinkedIn budget from single-image to Thought Leader Ads, and reconciled every lead against Salesforce Opportunity — cheaper leads that actually closed.

LinkedIn ABMGoogle IntentTL AdsSalesforce
REGULATED GROWTH MODEL
Lending · Fintech

Cost per funded account cut 61% at 2.4× spend

Rebuilt the event schema against funded/approved rather than lead, uploaded offline conversions daily, and killed affiliate sources whose apps never funded.

GoogleMetaOCUAffiliate gating
MARKETPLACE LIQUIDITY MODEL
Two-sided marketplace

CAC cut 33% while active-both-sides grew 2.1×

Split budgets by city liquidity state, held out supply campaigns in over-saturated geos, and rebuilt attribution around 60-day active rather than signup.

Geo-holdoutCohort MMMTwo-sided
CREATIVE VELOCITY MODEL
Consumer electronics · DTC

CAC held flat while ad spend 3.6×'d

Standing 25 concepts/week per $100K in spend across six archetypes, winners graduated in 48h, losers cut in 72–96 — the machine kept optimizing because it was never starved.

Creative opsStudio LegendaryForeplay

Modeled engagements · Named case files publish with client consent

Bring us a real number.

30 minutes with a senior lead. We come with a read on your account structure — no discovery pitch, no junior on the line.