Ads Legendary.
●  THE PERFORMANCE ENGINE

Four stages.
One accountable pod.

The engine that runs across every channel we operate. Same shape whether you're D2C at $250K/mo or a Series B SaaS learning to spend. What changes is the media plan and the target economics — not the discipline.

Stage 01
Strategy
Research, positioning, media plan.

Category read, buyer research, offer diagnosis, funnel mapping. We come out with a plan tied to a business number — CAC:LTV, payback window, pipeline — not a channel spreadsheet.

Outputs
  • · Category + competitor read
  • · Offer & funnel diagnosis
  • · Media plan with target economics
Stage 02
Deployment
Senior pod, systems live in weeks.

Account structure rebuilt or built from zero. Server-side tracking + Conversions API. Live dashboard access from week one. Creative pipeline stood up with briefs, cadence, and kill criteria.

Outputs
  • · Server-side tracking + CAPI
  • · Rebuilt account architecture
  • · Creative pipeline + brief system
Stage 03
Scale
Testing velocity, compounding programs.

20–30 concepts per week per $100K spend. Winners scale, losers are killed inside days. Budget logic runs across channels — not per-platform ROAS chasing.

Outputs
  • · 20–30 concepts / week / $100K
  • · Cross-channel budget logic
  • · Weekly optimization cadence
Stage 04
Attribution
The number in your P&L, not the platform's scorecard.

MMM + MTA + geo-holdout incrementality tests. We report the profit your spend actually caused. QBRs against the numbers that appear in the P&L — not the ones the platform awards itself.

Outputs
  • · MMM + MTA baseline
  • · Quarterly incrementality tests
  • · P&L-tied QBR
The measurement stance

Profit reported, not platform ROAS.

Platform ROAS is the platform's scorecard. It counts conversions the platform was going to get anyway. We run MMM as the baseline, MTA for signal, and geo-holdout incrementality tests to prove causation. The number in the QBR is the number your CFO can put in the P&L.

Talk to a senior lead →