← IndustriesFunded accounts,
FINTECH · VERTICAL PLAYBOOK
Funded accounts,
not top-of-funnel clicks.
Lending, payments, neobanks, wealth-tech. We optimize to funded accounts, completed KYC, and approved applications - with compliant creative, geo-tiered bidding, and offline conversion upload where the money actually clears.
NORTH STAR
Cost per funded account / approved application, not cost per lead.
Channel mix.
Directional - tuned per account
Google Ads (Search + PMax)
40%
Meta
25%
Programmatic / Affiliate
20%
LinkedIn (wealth / B2B fintech)
15%
The playbook.
Four workstreams
STRUCTURE
Funnel-stage campaigns to funded events, offline conversion upload from core banking / KYC platform.
CREATIVE
Compliance-cleared angle library, benefit-led hooks, guardrails for regulated categories.
SIGNAL
Server-side tracking, offline conversion upload of funded / approved events, PII-safe hashed audiences.
SCALE
Geo-tiered bidding by approval density, LTV-weighted bids per product line, affiliate quality gating.
Measurement
Approval-density MMM, geo-lift on brand vs non-brand, MTA reconciled against core banking events.
Benchmarks we operate against.
Directional · 2025–26
Typical CPA reduction
45–65%
Application → funded
12–22%
Approval lift w/ OCU
+28%
Google fintech CPL
$95–$180
The world we're running in
Card
Wallet
Trust
Banking
Instrumentation stack
SegmentAmplitudeBranchAdjustSnowflakeFivetran
REGULATED GROWTH MODEL
Cost per funded account cut 61% at 2.4× spend
Rebuilt the event schema against funded/approved rather than lead, uploaded offline conversions daily, and killed affiliate sources whose apps never funded - cheaper accounts that actually cleared.
NAMED CASE FILES PUBLISH WITH CLIENT CONSENT
Other verticals