HOW IT WORKS

Onboard quickly. Change the account responsibly.

"Instant" means no hiring cycle and no expensive annual contract. Access, baselines and approvals still precede live account changes. Here is what the first month looks like inside your own systems.

A PRACTICAL FIRST MONTH

Four weeks. One accountable pod.

Same shape whether you are D2C at $250K/mo or a Series B SaaS learning to spend. What changes is the media plan and the target economics.

WEEK 01

Align

Commercial question, owner and baseline agreed before anything touches the account.

  • ·Business number to move
  • ·Named client owner + Ads Legendary lead
  • ·Guardrails and decision rights
WEEK 02

Evidence

Access, instrumentation and a full audit of what the account is actually doing today.

  • ·Read-only access + tracking review
  • ·Signal quality + CAPI/EC diagnosis
  • ·Account and funnel audit
WEEK 03

Design

Prioritized architecture and a decision plan tied to the commercial question.

  • ·Account architecture proposal
  • ·Measurement and attribution plan
  • ·Weekly + quarterly decision cadence
WEEK 04

Activate

First deployment, live dashboard and the first weekly cadence in your calendar.

  • ·Prioritized changes shipped
  • ·Live dashboard in your hands
  • ·First weekly optimization review
OWNERSHIP MODEL

Your accounts. Your data. Our operating layer.

Your team keeps

Accounts, ad platforms, tracking, data warehouse, CRM, creative IP and the client relationship.

Ads Legendary owns

Operating cadence, campaign architecture, signal engineering, testing programme and measurement.

Separately scoped

Ad production above what the testing pipeline covers - brokered through Studio Legendary at their rates.

DECISION CADENCE

Weekly optimization. Quarterly incrementality read.

WEEKLY

Optimisation review

Creative winners scaled, losers killed. Budget shifted across platforms on evidence, not platform ROAS. Test board reset with the next batch of concepts.

QUARTERLY

Business review

MMM-adjusted contribution, geo-holdout incrementality readout, next-quarter media plan reconciled to your P&L. The number your CFO can tie out.

READY WHEN YOU ARE

Bring the account. We will bring the operating layer.

We will tell you where specialist depth can help, what we would own, and whether the 4% can realistically pay for itself.

ONBOARD THE OPERATING MODEL DEPTH

See a platform system in full detail.